PRIVACY NOTICE
 
Last updated January 07, 2024
 
 
 
Thank you for choosing to be part of our community at The Craftaholic Witch (“Company“, “we“, “us“, “our“). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at info@thecraftaholicwitch.com.
 
When you visit our website https://thecraftaholicwitch.com/ (the “Website“), and more generally, use any of our services (the “Services“, which include the Website), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Services immediately.
 
This privacy notice applies to all information collected through our Services (which, as described above, includes our Website), as well as, any related services, sales, marketing or events.
 
Please read this privacy notice carefully as it will help you understand what we do with the information that we collect.
 
TABLE OF CONTENTS
 
 
1. WHAT INFORMATION DO WE COLLECT?

Information automatically collected
 
In Short:  Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Website.
 
We automatically collect certain information when you visit, use or navigate the Website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Website and other technical information. This information is primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting purposes.
 
Like many businesses, we also collect information through cookies and similar technologies.
 
The information we collect includes:
  • Log and Usage Data. Log and usage data is service-related, diagnostic, usage and performance information our servers automatically collect when you access or use our Website and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings and information about your activity in the Website (such as the date/time stamps associated with your usage, pages and files viewed, searches and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called ‘crash dumps’) and hardware settings).
 
  • Device Data. We collect device data such as information about your computer, phone, tablet or other device you use to access the Website. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model Internet service provider and/or mobile carrier, operating system and system configuration information.
 
  • Location Data. We collect location data such as information about your device’s location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Website. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. Note however, if you choose to opt out, you may not be able to use certain aspects of the Services.
 
 
2. HOW DO WE USE YOUR INFORMATION?
 
In Short:  We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.
 
We use personal information collected via our Website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.
 
We use the information we collect or receive:

 

 

 

 

 
  • To send you marketing and promotional communications. We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. For example, when expressing an interest in obtaining information about us or our Website, subscribing to marketing or otherwise contacting us, we will collect personal information from you. You can opt-out of our marketing emails at any time (see the “WHAT ARE YOUR PRIVACY RIGHTS” below).
 
  • Deliver targeted advertising to you. We may use your information to develop and display personalized content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness.
 
 
3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?
 
In Short:  We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.
 
We may process or share your data that we hold based on the following legal basis:
  • Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
 
  • Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
 
  • Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
 
  • Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
 
  • Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
More specifically, we may need to process your data or share your personal information in the following situations:
  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
 
 
 
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
 
In Short:  We may use cookies and other tracking technologies to collect and store your information.
 
We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.
 
5. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?
 
In Short:  We may transfer, store, and process your information in countries other than your own.
 
Our servers are located in. If you are accessing our Website from outside, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see “WILL YOUR INFORMATION BE SHARED WITH ANYONE?” above), in and other countries.
 
If you are a resident in the European Economic Area, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. We will however take all necessary measures to protect your personal information in accordance with this privacy notice and applicable law.
6. WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?
 
In Short:  We are not responsible for the safety of any information that you share with third-party providers who advertise, but are not affiliated with, our Website.
 
The Website may contain advertisements from third parties that are not affiliated with us and which may link to other websites, online services or mobile applications. We cannot guarantee the safety and privacy of data you provide to any third parties. Any data collected by third parties is not covered by this privacy notice. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services or applications that may be linked to or from the Website. You should review the policies of such third parties and contact them directly to respond to your questions.
 
7. HOW LONG DO WE KEEP YOUR INFORMATION?
 
In Short:  We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.
 
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than __________.
 
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
 
8. HOW DO WE KEEP YOUR INFORMATION SAFE?
 
In Short:  We aim to protect your personal information through a system of organizational and technical security measures.
 
We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Website is at your own risk. You should only access the Website within a secure environment.
 
9. WHAT ARE YOUR PRIVACY RIGHTS?
 
In Short:  You may review, change, or terminate your account at any time.
If you are a resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
 
If you are a resident in Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home.html.
 
Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Website. To opt-out of interest-based advertising by advertisers on our Website visit http://www.aboutads.info/choices/.
 
10. CONTROLS FOR DO-NOT-TRACK FEATURES
 
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.
 
11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
 
In Short:  Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.
 
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.
 
If you are under 18 years of age, reside in California, and have a registered account with the Website, you have the right to request removal of unwanted data that you publicly post on the Website. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Website, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g. backups, etc.).
 
12. DO WE MAKE UPDATES TO THIS NOTICE?
In Short:  Yes, we will update this notice as necessary to stay compliant with relevant laws.
 
We may update this privacy notice from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
 
13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
 
If you have questions or comments about this notice, you may email us at info@thecraftaholicwitch.com or by post to:
 
The Craftaholic Witch
63 Earlsbury Gardens
Handsworth
Birmingham B20 3AG
United Kingdom
 
14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
 
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please submit a request form by clicking here. We will respond to your request within 30 days.

 

 

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

Mediavine partners with the following data processors:

  1.  Pubmatic.   You may find Pubmatic’s privacy policy through this link.  The data collected on any Mediavine publisher website may be transferred to Pubmatic and its demand partners for interest-based advertising.  Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on any Mediavine publisher website.  Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers.  Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.  
  2. Criteo.  You may find Criteo’s privacy policy through this link.  The data collected on any Mediavine publisher website may be transferred to Criteo and its demand partners for interest-based advertising.   Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.
  3. Pulsepoint.  You may find Pulsepoint’s privacy policy through this link.
  4.  LiveRamp.  You may find LiveRamp’s privacy policy through this link.  When you visit any Mediavine publisher website or utilize Grow.me, the publisher shares information that the publisher collects from you, such as your email (in hashed form), IP address or information about your browser or operating system, with the publisher’s partner/service provider, LiveRamp Inc. LiveRamp returns an online identification code that the publisher may store in the publisher’s first-party cookie for its use in online and cross-channel advertising and it may be shared with advertising companies to enable interest-based and targeted advertising. To opt out of this use, please click here (https://optout.liveramp.com/opt_out).  To opt out of LiveRamp’s targeted advertising, please go here: https://liveramp.com/opt_out/
  5. RhythmOne.   You may view RhythmOne’s privacy policy through this link.  RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services.  RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to any Mediavine publisher website in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: http://www.networkadvertising.org/managing/opt_out.asp.
  6. District M.  You may find District M’s privacy policy through this link.
  7. YieldMo.  You may find YieldMo’s privacy policy through this link.  If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link. 
  8. The Rubicon Project.  You may find Rubicon’s privacy policy through this link.  If you want to opt out of receiving interest based ads from Rubicon or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link.   You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.
  9. Amazon Publisher Services.   You may find Amazon Publisher Services’ privacy policy through this link.
  10. Xandr (fromerly AppNexus).   You may find the Xandr privacy policy through this link.
  11.  OpenX.  You may find OpenX’s privacy policy through this link.
  12. Verizon Media formerly known as Oath.  You may find Verizon Media’s privacy policy through this link.  You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  13. TripleLift.  You may find TripleLift’s privacy policy through this link.  To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out. 
  14. Index Exchange.  You may find Index Exchange’s privacy policy through this link.  You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  15. Sovrn.  You may find Sovrn’s privacy policy through this link.
  16. GumGum.  You may find GumGum’s privacy policy through this link.   GumGum may (i) use place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit Mediavine publisher websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted Advertisements to such end users.
  17. Digital Remedy.   You may find Digital Remedy’s privacy policy through this link.  
  1.  MediaGrid.   You may find MediaGrid’s privacy policy through this link.  MediaGrid may collect and store information about end-user interactions with any Mediavine publisher website through cookies, advertising IDS, pixels and server-to-server connections.   MediaGrid may receive the following information: the page an End-User has requested and the referring/exit pages; Timestamp information (i.e., the date and time the End-User has visited the page); IP address;  mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers’; and hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behaviour).   Some of this data is gathered from Mediavine publisher websites and others is gathered from advertisers.   MediaGrid uses this data to provide its services.  You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.
  2. RevContent – You may find RevContent’s privacy policy through this link.   RevContent may collect information about your browser or device, including browser type, IP Address, device type, user agent string, and operating system.  RevContent also collects information about the websites you visit through their services, such as date and time of access and specific pages accessed and the content and ads you click on.  You  may opt-out of any personalization track by opting-out of RevContent’s data collection.  
  3. Basis, Inc. – You may find Basis’s privacy policy through this link.    You may find opt-out information for Basis’s services through the privacy policy link.
  4. 33Across, Inc. – You may find 33Across’s privacy policy through this link.   To opt-out of personalized advertising, please visit https://optout.networkadvertising.org/?c=1.  
  5. Conversant. LLC – You may find Conversant’s privacy policy through this link.  Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit www.youronlinechoices.eu or https://www.networkadvertising.org/.
  6. Proctor and Gamble Company – Proctor and Gamble Company collects data for purposes of serving targeted advertisements, such as details of pages the device has requested, location of the user, including country, state, DMA and postal code where applicable, a cookie identifier, app device identifiers, and/or any other browser or app related properties, and purchase signals, age, and gender. For more information on how P&G handles this data, visit P&G’s privacy policy.  To opt-out of interest based advertising, please use this link.
  7. NextRoll – Third-party companies may use Non-Cookie Technologies to recognize end-user device for the purpose of interest-based advertising.  These technologies may be used directly on Mediavine Publisher websites and in an end user’s web browser, or to present advertisements in third-party applications or other platforms, search engines or web-browsers (i.e., “cross- device and cross-app advertising”).  End-users can opt-out of Non-Cookie Technologies used by this application by turning on “Limit Ad Tracking” in the Privacy settings of any end-user iOS device. Further information on changing privacy settings and opting out on mobile devices can be found on the NAI opt-out page at: https://www.networkadvertising.org/mobile- choice, and additional information about interest-based advertising (IBA) can be found on the DAA’s website at: http://optout.networkadvertising.org/?c=1 For more information on how NextRoll handles this data, please visit NextRoll’s privacy policy.
  8. Smart AdServer.  You may find Smart AdServer’s privacy policy through this link.  Smart AdServer uses cookies, tags and mobile SDKs to collect data from users, including IP address, browser type, mobile geolocation, and timestamp on ad call. To see the purposes for the data that Smart AdServer collects and how to opt-out, please refer to Smart AdServer’s privacy policy and opt-out link.
  9. Improve Digital.    You may find Improve Digital’s privacy through this link.  Improve Digital uses cookies to establish a bid request.   Improve Digital may also collect browser information and IP address, among other things.  Please see the privacy policy for more information.
  10. Recombee.   You may find Recombee’s privacy policy through this link.   Recombee collects the IP address of Grow.me users with consent to provide personalized content recommendations.
  11. Nativo.   You may find Nativo’s privacy policy through this link.   Nativo uses log records, through the use of cookies, pixels, beacons and similar technology when you interact with Nativo ads found on Publisher websites.   To opt-out of this data collection, please refer to the following link.  
  12. EMX.  You may find EMX’s privacy policy through this link.
  13. Bidtellect.   You may find Bidtellect’s privacy policy through this link. To opt out of Bidtellect’s collection and use of your data, please use their opt-out tool.

Microsoft Clarity Disclosure

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.