Used by Lotame's data management platform to collect visit statistics (pages viewed, time on site) and segment visitors by demographics and location, for targeted advertising delivered through Mediavine's ad vendor chain.
Service URL: www.lotame.com (opens in a new window)
panoramaId_expiry
Stores the expiration timestamp for the Lotame Panorama ID, used to manage when the identifier needs to be refreshed.
1 Year
_cc_id
Used by Lotame's data management platform to collect visit statistics
1 year
panoramaId
Stores a pseudonymous cross-device ID (Lotame Panorama ID) used to connect visitor identity across browsers for programmatic ad targeting, even without third-party cookies.
1 Year